New patients
117
Summary
High-Level Period Read
February to May finished with matched new-patient volume against the same four-month window in 2025, but the path there was uneven. April delivered the strongest month in the period, while May cooled across calls, paid activity, and website traffic as campaign continuity softened.
Total opportunities
29
Website traffic
437
Local visibility
1.24K
Learned
What The Period Taught Us
The clearest lessons from February to May are about where intent came from, what patients were asking for, and where continuity matters most.
Best Performing Channel
Search Supplied The Clearest High-Intent Demand
Calls and opportunities were driven most clearly by Google Ads, making search intent the strongest commercial signal across the period.
Strongest Result
April Was The Breakout Patient Month
The new-patient history sheet shows 47 new patients in April 2026, making it the strongest month in the February to May range and the highest single month shown for 2026 so far.
Growth Opportunity
Price Reassurance Matters In The Booking Conversation
Multiple lead notes mention pricing questions, payment plans, or treatment-cost hesitation. Clearer offer framing and payment-option reassurance could help turn more hesitant enquiries into booked visits.
Key Learning
Continuity Matters More Than Short Bursts
May still produced leads and clicks, but the overall picture softened before the June pause window. The source notes indicate that paid campaigns were paused from May to June, which makes continuity an important strategic watchpoint.
Creatives Delivered
Graphics Delivered In The Period
A substantial batch of graphics was delivered across the February to May window. In Meta Ads, no paint doesnt mean all clear repeatedly led on clicks, giving the creative direction a clear response signal.
View Remaining Graphic Links
New Patient Numbers
Full New-Patient History
The chart below shows the full new-patient history, not just the February to May 2026 range.
2022 total
3462023 total
3472024 total
4402025 total
3672026 YTD
154Monthly new-patient results from 2022 to 2026. The 2026 series is currently shown from January to May.
Marketing Read
Patient volume held because demand generation stayed active, especially through search. February to May 2026 matched February to May 2025 at 117 new patients, and Google Ads remained the strongest acquisition driver across the period. That suggests the marketing program did enough to keep patient flow stable, even if conversion and month-to-month consistency still varied.Peak Month
April’s jump to 47 new patients lines up with the strongest mid-period marketing momentum. April was also the biggest opportunity month and followed two months of solid Google Ads click volume plus steady Meta engagement. In practical terms, April looks like the month where accumulated demand converted best into new patients, rather than a random spike in patient numbers alone.Recent Softening
May’s drop back to 21 new patients reflects softer late-period marketing volume. By May, results showed lighter Google Ads activity, fewer call records, and lower website traffic, while campaigns were also paused from May to June. That combination helps explain why new-patient volume fell back after April, and why continuity in paid activity matters if the goal is steadier patient growth.Leads
Opportunity Breakdown By Month
A total of 29 opportunities were recorded across the four-month period, led mainly by Google Ads enquiries and supported by webchat.
February
Early mix of webchat and search enquiry
4 opportunities
Webchat2
Google Ads1
Source mix
Webchat2
Google Ads1
Unattributed1
What stood out
February included both webchat enquiries and a Google-sourced new-patient call, with cleaning and price sensitivity appearing in the lead notes.
March
March was fully search-led
6 opportunities
Google Ads6
Webchat0
Source mix
Google Ads6
What stood out
The March notes point to treatment-price questions, dentures, check-up and filling interest, and booking conversations tied directly to Google Ads calls.
April
April was the strongest opportunity month
15 opportunities
Google Ads12
Webchat3
Source mix
Google Ads12
Webchat3
What stood out
April leaned heavily into urgent treatment intent, with emergency pain, lost fillings, broken teeth, and orthodontic interest all appearing in call summaries.
May
Lead volume softened but did not stop
4 opportunities
Webchat2
Google Ads1
Source mix
Webchat2
Google Ads1
Other1
What stood out
May included a webchat mix plus an AI-analysed emergency enquiry, showing that urgent demand was still present even as overall volume cooled.
Calls
Inbound Call Reporting By Month
Calls across the period were driven by Google Ads, reinforcing paid search as the clearest driver of direct-response phone intent.
February
Small volume, mostly voicemail
4 call records
Answered1
Voicemail3
Answered
1
Voicemail
3
Missed
0
February calls all landed on the main paid-search landing page and show early search-led phone demand rather than high call volume.
March
March carried solid answered-call volume
11 call records
Answered9
Voicemail + missed2
Answered
9
Voicemail
1
Missed
1
All 11 March call records came through the main landing page and were attributed to Google Ads. Nine were answered, with seven marked as first-time callers, making March a materially stronger phone month than February.
April
April carried the strongest phone volume
26 call records
Answered13
Voicemail + missed13
Answered
13
Voicemail
8
Missed
5
April call activity clustered around the core landing page, with one call routed through the emergency-dentist page. The enquiry mix lines up with urgent treatment and repair-related intent.
May
May reduced to only two call records
2 call records
Answered1
Voicemail1
Answered
1
Voicemail
1
Missed
0
May still captured a booked-style inbound call record, but overall phone volume was materially lighter than April.
Google Ads
Paid Search Results By Month
Google Ads demand stayed active across the full period, with volume easing sharply in May.
February
Strong CTR on leaner spend
February combined modest spend with the highest CTR in the four-month period.
Total clicks225
Total spentA$972.15
CPCA$4.32
CTR11.28%
March
Highest click volume in the period
March pushed to the highest click total in the period, though at a higher cost per click than February.
Total clicks300
Total spentA$1.55K
CPCA$5.16
CTR7.89%
April
Clicks held while CPC rose
April still generated strong click volume, but it did so at the highest CPC in the period.
Total clicks255
Total spentA$1.52K
CPCA$5.94
CTR7.66%
May
Activity reduced sharply in May
May clicks and spend dropped back materially, which fits the broader story of softer late-period momentum and the later paid pause note.
Total clicks71
Total spentA$360.89
CPCA$5.08
CTR9.26%
Overall
Google Ads stayed commercially important across the period.Google Ads generated approximately 851 clicks across February to May, reinforcing search as the most consistent direct-response channel in the period.
Read
May softened on volume, not necessarily on interest quality.CTR recovered in May versus March and April, but overall volume and spend reduced sharply, limiting total enquiry scale.
Meta Ads
Monthly Facebook Results
Meta Ads results are best read through response signals like clicks, reach, spend, and recurring creative winners.
Website Traffic
Current Website Source Mix
Website traffic reached 437 visitors in the latest May reporting window, down 47.98% versus the previous 31 days.
Current visitors
437
Largest source
Organic
Change vs prior 31 days
-47.98%
May traffic mix
Largest source
Organic remained the biggest traffic channel. Organic accounted for 186 of 437 visitors, keeping search visibility the largest website discovery path in the period view.Support channels
Paid and referral still add meaningful volume. Paid contributed 84 visitors and referral added 46, which shows the site is not relying on a single source alone.Performance read
The mix is healthy, but total volume is softer. The current traffic spread is diversified, though the 47.98% decline versus the prior 31 days makes regained consistency important.Google Business Profile
Local Search Visibility
Google Business Profile continued to drive local discovery from both Search and Maps across the latest 30-day period.
Visibility
1.24K
Search
1.06K
Maps
175
Actions From Profile
Website Visits
Calls
Conversations
Bookings
Discovery
Search was the main local visibility driver. Most GBP visibility in the latest 30-day period came from Search rather than Maps, which supports the broader search-led story across the account.Direct action
The profile still pushed users to act. The listing generated 49 website visits and 39 calls, so GBP is continuing to create direct next-step behaviour even without recorded bookings in this reporting window.Opportunity
Visibility is there; conversion is the next lift. The next opportunity is turning more of this discovery into measurable bookings while maintaining listing strength across Search and Maps.Landing Pages
Pages Supporting Campaign Demand
Three landing pages supported campaign demand, and the core /landing-page/ URL carried almost all tracked call activity.
New patient offers
Supports introductory offer-led acquisition and price-led first-contact enquiries.
https://tweedfamilydentist.com.au/new-patient-offers/
Invisalign offers
Supports treatment-specific orthodontic demand and consultation-focused traffic.
https://tweedfamilydentist.com.au/invisalign-offers/
Main landing page
This is the primary paid-search conversion page, with most tracked calls pointing to it.
https://tweedfamilydentist.com.au/landing-page/
Primary page
The main landing page is the core phone-conversion destination.Across tracked call activity, 42 records route through /landing-page/, with just one through /emergency-dentist/.
Strategic read
This makes landing-page conversion a priority lever.Because so much tracked phone activity touches the same page, improvements to message clarity, payment reassurance, and booking flow can influence a large share of demand.
Wins
Strongest Results And Opportunities
Biggest Win
117 New Patients Held Year-On-Year Volume
The February to May 2026 patient total matched the same February to May stretch in 2025, showing the clinic still protected patient volume across the period.
Strongest Growth Area
April Showed What The Account Can Still Produce
With 47 new patients and 15 opportunities, April was the clearest proof that stronger volume is still achievable.
Best Performing Channel
Google Ads Remained The Clearest Intent Driver
Google Ads drove the period’s call activity and produced consistent click volume, making it the account's clearest direct-response engine.
Biggest Opportunity
Protect Continuity Instead Of Restarting From Cold
The source notes say paid campaigns were paused from May to June. Restarting with continuity rather than repeated stop-start periods should help retain momentum and learning.
Area To Watch
May Finished Much Lighter Than April
May closed at 21 new patients, 4 opportunities, 2 call records, and 71 Google Ads clicks, so the period lost energy after April's high point.
Strategic Insight
Urgent Need And Price Questions Sit Side By Side
Many enquiries show strong treatment intent, but several also mention pricing or payment-plan concerns. Stronger reassurance around cost and next steps could improve conversion efficiency.
Action Plan
Priority Actions For The Next Month
These next steps are tied directly to the February to May performance trend.
1
Restore Paid Campaign Continuity
Because paid campaigns were paused from May to June, the first priority is rebuilding momentum without another stop-start cycle.
2
Tighten Landing Page Conversion
Tracked call activity points overwhelmingly to the main landing page, so clearer offer framing, stronger reassurance, and a simpler booking path can influence a large share of demand.
3
Keep Building Around Proven Creative Angles
The repeated Meta click winner was no paint doesnt mean all clear, so the next round of creative should stay close to the angles that already earned response.
4
Reduce Price Friction In Enquiry Handling
The lead notes repeatedly surface pricing and payment-plan hesitation, making that a strong opportunity for both front-desk scripting and campaign message refinement.